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INCENSE, BUT MAKE IT
AN EVERYDAY RITUAL

Incense, but make it a ritual. We took Aavarna from pre launch intrigue to launch day and beyond, with founder led shoots, scent mood storytelling and deadpan, sarcastic campaigns that made a quiet home category impossible to scroll past.

ClientAavarna
Year2026
ServicesCreative Direction, E-Commerce Design, Performance Ads
ImpactSold Out Launch Stock in 72 Hours, 5.1x Ad ROAS
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A Sacred Pause: Morning Ritual
Pause. Breathe. Scent
Pure Nature Essence
Mindful Gifting Edition
Amber Rose Scent Vibe
Bringing Peace Home

Your Mood Has a Scent: The Selection Guide

A multi-slide guide translating emotional states into bespoke botanical fragrances and mindful pause moments.

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Letters to the Scents That Started It All

A poetic multi-slide motion and visual story exploring the origin story and botanical essence of each signature blend.

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Salony Luthra

We shaped Salony into a modern Indian storyteller people actually stay for. Three content pillars across travel and heritage, wellness and tea, and collaborations, with signature series like Tea and Tales and The Story Behind that make culture feel personal in 2026.

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